👩🎓🛒👨🎓 How to make re-order as easy as possible in B2B
Repeat business drives a substantial portion of the revenue, especially in a B2B company. You need to make reordering as convenient as possible. How to achieve that in B2B implementation? Firstly, it’s important to note that there are several differences in the implementation of “My Orders” in B2B ecommerce compared to B2C. In B2C, […]
👩🎓🛒👨🎓Best practices for self-service in B2B Ecommerce
One of the key benefits of ecommerce is the ability for customers to self-serve. They should be able to view their past orders and their current status. In the “My Account” section of the site, it is common to find the “My Orders” area. Here, customers can review their purchases, reprint receipts, request returns, or […]
👩🎓🛒👨🎓Should you show prices on B2B site?
Benefits of price transparency in B2B Ecommerce
👩🎓🛒👨🎓 Product relations in Ecommerce Catalog
The most popular merchandising technique is to connect products by establishing relations between them. In general, there are three types of merchandising relations: ⬆up-sell, 🔀cross-sell, 🔁related products. ⬆Up-sell refers to offering a more expensive version of a product or additional product options. The goal is to increase the price of an individual product in the […]
👩🎓🛒👨🎓How Ecommerce empowers B2B Sales Team
Complex B2B purchases require a high-touch approach and an experienced sales team. Let’s discuss how digital technology can empower your salespeople. Some salespeople are distrustful of online eCommerce, perhaps due to fear of it taking away their ability to sell to customers or its disruptiveness into existing processes. But contrary to popular belief, sales teams […]
👩🎓🛒👨🎓 Selling Services with Ecommerce – What are the key differences?
E-commerce growth is typically measured by comparing the market share of e-commerce revenue to retail sales. That misses a huge category of digital sales – services. Companies like Airbnb, Uber, Doordash, Booking.com, TicketMaster, and SaaS companies all do sales digitally. A decade ago, I was working for Hybris (SAP Commerce Cloud now), where we developed […]
👩🎓🛒👨🎓 Our thumbs don’t magically scale with the screen size – tips for mobile checkout
Ecommerce designers need to consider that mobile users have a whole different set of requirements than their desktop-using contemporaries. They’re probably on the go and, as a result, are likely to be prone to distraction by incoming phone calls, messages, and notifications. Importantly, they’re using a touch-screen device with a smaller screen and a fiddly […]
👩🎓🛒👨🎓 Understanding Different flavors of B2B Ecommerce
B2B businesses are different by the size of customers they serve, the types of products or services they sell, their industry, and their business models. All of these factors determine what types of ecommerce functionality they require or what ecommerce platforms will fit their needs.
👩🎓🛒👨🎓 Don’t buy B2C Ecommerce platform for B2B project
As we can see from the results of the survey conducted by Oro, 76% of businesses specified B2B out-of-the-box functionality as an important consideration when selecting an Ecommerce platform. There are very good reasons behind it. Based on personal experience, it could take Ecommerce s/w vendor 2+ years to implement a solid base of B2B functionality. And […]
👩🎓🛒👨🎓 Tips for Modeling Product Variants
When you shop online, you notice that the same product is available in various sizes, colors, materials, and price points. These purchasing options are product variants. Let’s take t-shirts, for example. They can be in different sizes and colors. Your main product is a t-shirt, but a variant will be a white t-shirt size medium. […]
