Digital Commerce for YOUR Business

Become an Expert in B2C Ecommerce Implementation & Operations

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Ecommerce training by Michael Vax

About the B2C Ecommce Course

This unique B2C ecommerce course will give you an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business. The course is based on Digital Commerce Canvas and covers the main building blocks of any ecommerce project. It teaches you about the difference between B2C & B2B commerce, traditional and emerging digital channels, how to design your digital catalog, explore different pricing and merchandising strategies, and create a great customer experience.

  • 5 hours on-demand video
  • 12 Sections with 400+ real-life examples
  • Self-paced or instructor-led
  • Constantly updated with new trends and best practices
  • B2C ecommerce training format and content can be customized for your company

B2C Ecommerce Course Content


 ● Evolution of Commerce  ● From selling simple products to offering everything online  ● The convergence of online and offline commerce ● Introduction to Digital Commerce Canvas Framework

Digital COmmerce Canvas


 ● The B2C ecommerce training includes 37 exercises distributed across 11 sections ● Assignments help to make essential Ecommerce Implementation decisions ● Learners work in an interactive and collaborative way using a Miro board template or with a PDF 


Interactive exercises for Ecommerce Implementation training


 ● Building Customer-centric Business ● Customer Accounts and Registration ● Collecting customer data to generate business insights ● Customer Segmentation ● Personalizing customer experience

Multiple ways to capture data about your customers in Ecommerce

Channels In Digital Commerce

● Online stores ● Social Media ● Conversational Commerce ● 3rd party marketplaces ● Digital Commerce in Physical World ( Brick and Mortar Stores, Interactive Product Displays, Smart Stores & Shopping Carts, Smart Vending Machines) ● Things Commerce (IoT)


Products and Catalog

● Physical Goods ● ​Services ● Catalog taxonomy ● Packaging and measurement units ● Main products and product variants ● Gift cards ● Subscription products ● Configurable Products ● Product Options



● Merchandising in Ecommerce ● Product relations (Up-sell, Cross-sell) ● Product Set ● Labeling ● Bundles ● Configurable Bundles ● Searchandising ● Dynamic Merchandising & Personalization

bundle ecommerce

Product Discovery

● Categories trees ● Search ● 
Filters and facet navigation ● Digital Search in Physical Store ● Helping Customers to Choose the Right Product ● Product Comparison ● Product Discovery on the Web (SEO)  ● Product discovery on mobile


● Regular and Sales prices ● Multiple currencies ● Net & Gross Prices ● Volume and Tiered Prices ● Subscription Prices ● Recurring prices ● Per-Usage prices ● Custom Prices for Configurable Products ● Price Management



● Cart-level Promotions ● Coupons, generation, and distribution ● Referral Programs ● Loyalty Programs ● Types of rewards ● Multiple Tiers ● Earning Points and keeping balance ● Redeeming Points as a Payment Method

Learn how to implement promotions in B2B Ecommerce

Shopping Cart 

● Add to Cart ● Cart Page ● Guest Cart ● Cart with Subscription Products ● Cart Validation and Calculation ● Recovering Abandoned Carts ● Wish Lists


 ● The most Common Checkout Mistakes ● Removing distractions ● Visually show the checkout process ● Guest checkouts ● Customer Registration ● Multi-page vs. one-page checkout ● Multiple shipping options ● Payment ● Order Confirmation ● Mobile Checkout

Standard ecommerce checkout flow

Payment Methods

● Payment methods around the globe ● Credit Cards ● Bank Transfer ● Cash on Delivery ● Mobile Payments ● ApplePay ● Invoice ● Recurring Payments ● Payment in installments ● Split payment ● Gift card ● 
Selecting Payment Methods ● Payment Method Availability ● Payment Providers ● Selecting Payment Provider

Payment methods across Europe

Order Management & Fulfillment 

Order Management – Storefront
●  Order Confirmation ● Encouraging Future Business ● My Orders ● Returns & Cancelations ● Reorder
Order Management – Backend
● Where to do Order Management (Ecommerce System vs. ERP vs. OMS ) ● Order Management Systems (OMS) ● Warehouse Management Systems ● Managing Returns and Reclamations ● Omnichannel Order Management ● Click & Collect ● Ship from Store ● Product pick-up points ● Order Fulfillment for Services

Managing orders in Ecommerce, ERP or OMS

What you'll get

Register for the online course to start learning right away 

Price – €340

Learning time ~7-8 hours

Request Group Training for customized B2C ecommerce training for your team

Buy an Enterprise License to make the course available for all people in your organization and use it for employees’ onboarding

Created by Ecommerce Expert

Ecommerce expert, Michael Vax

My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an  executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.

In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative commerce solutions, and I am looking forward to sharing these experiences with you.


What is special about this course?

Most of the Ecommerce courses are focused on how to run an Ecommerce business, not on how to implement digital commerce systems using latest technology and best practices.

Do I receive a certificate when I complete the course?

Yes, you will receive the Completion Certificate after completing the course and passing the final test

Is the training also available in-house format?

Yes, I’m happy to discuss your requirements to shape a customized Digital Commerce training format for your company. Get in touch using this form

Will I benefit from the course if I am already working in an Ecommerce company?

You will learn the best digital commerce practices used across a variety of businesses and industries, as well as the newest trends in digital commerce. The structured and comprehensive approach will expand your knowledge and  allow you to apply it to your project.

Do I need the technical knowledge to take this course?

No, you don’t need to be a developer to take the course, although familiarity with basic concepts is helpful

Should I follow the course sequentially, or jump to topics that are more interesting for me?

It is really up to you. While there are benefits in following the course structure, you can also focus on functionality that is the most important for your business at that moment and jump straight to it. For example, if you need to sell subscriptions, you can read about Subscription products in the Products section, about recurring and per usage prices in the Price sections, and how to handle recurring payments in the Payment section. The course comprises 11 sections, each section containing from 4 to 7 lessons with no lesson taking more than 5 minutes. It is easy to navigate.

Is this course only for retail businesses?

No. The course will teach you the main building blocks and components of any digital commerce initiative and how they are used across different industries and businesses. In the course, you will see examples from B2C & B2B businesses, from retail and manufacturing, from travel and financial sectors, from grocery chains to SaaS companies.

Does the course cover B2B commerce?

Majority of topics covered in the course are important for both B2C and B2B companies. If you are looking for a deeper dive into B2B specific functionality, take the Digital Commerce for B2B course instead 

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Ecommerce training by Michael Vax

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Harness AI Advantage

AI-Powered Ecommerce is the ultimate resource for professionals who want to understand and utilize AI’s transformative potential. It is the blueprint for understanding and applying AI, giving your business just the edge you’ve been waiting for.

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Readers get a detailed analysis of eCommerce use cases for leveraging AI, recommendations on developing an AI vision and strategy for their business, and selecting the best technology to implement it.