Digital Commerce for YOUR Business

Become an Expert in Digital Commerce Implementation. Register for the online course to start learning right away.

Already registered? Get back to the course to continue learning.
Have a team to train? Request Group Training.

About the Course

This unique course will give you an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business. The course is based on Digital Commerce Canvas and covers the main building blocks of any ecommerce project. It teaches you about the difference between B2C & B2B commerce, traditional and emerging digital channels, how to design your digital catalog, explore different pricing and merchandising strategies, and create a great customer experience.

  • 5 hours on-demand video
  • 12 Sections with 400+ real-life examples
  • Self-paced or instructor-led
  • Constantly updated with new trends and best practices
  • Training format and content can be customized for your company

What you'll get

Register for the online course to start learning right away 

 Interested in reaching out to schedule group training for your company? Request Group Training.

Course Content

The curriculum is covering a comprehensive Ecommerce project end-to-end​

  • Evolution of Commerce
  • From selling simple products to offering everything online
  • The convergence of online and offline commerce
  • Introduction to Digital Commerce Canvas Framework
  • Differences between B2B and B2C customers
  • Sharing best practices between B2C and B2B Ecommerce
  • Building Customer-centric Business
  • Customer Accounts and Registration
  • Collecting customer data to generate business insights
  • Customer Segmentation
  • Personalizing customer experience

Lesson Preview

Differences between B2B and B2C customers

Learn about different channels to choose ones that are important for your business
  • Online stores
  • Social Media
  • Conversational Commerce
  • 3rd party marketplaces
  • Digital Commerce in Physical World
    • Brick and Mortar Stores
    • Interactive Product Displays
    • Smart Stores & Shopping Carts
    • Smart Vending Machines
  • Things Commerce (IoT)

Lesson Preview

Smart Stores

Learn about structuring your catalog and implementing support for different product types:

  • Physical Goods
  • ​Services
  • Catalog taxonomy
  • Packaging and measurement units
  • Main products and product variants
  • Gift cards
  • Subscription products
  • Configurable Products
  • Product Options

Master digital merchandising techniques used in e-commerce 

  • Product relations
  • Up-sell
  • Cross-sell
  • Product Set
  • Labeling
  • Bundles
  • Configurable Bundles
  • Searchandising
  • Dynamic Merchandising & Personalization
Success in digital commerce depends on how easy it is for customers to discover the products they need. Learn about:
  • Categories
  • Search
  • Filters and facet navigation
  • Digital Search in Physical Store
  • Helping Customers to Choose the Right Product
  • Product Comparison
  • Product Discovery on the Web (SEO)

You can employ many different pricing types in your business, and it can get complicated very fast. Explore different ways to price your products and implement prices in digital commerce.

  • Regular and Sales prices in multiple currencies
  • Net & Gross Prices
  • Volume and Tiered Prices
  • Subscription Prices
  • Recurring prices
  • Per-Usage prices
  • Customer Specific Prices
  • Custom Prices for Configurable Products
  • Price Management
  • Cart-level Promotions
    • Conditions
    • Applying discount
    • Rule engine
  • Coupons, generation, and distribution
  • Referral Program
  • Loyalty Program
    • Types of rewards
    • Multiple Tiers
    • Earning Points and keeping balance
    • Redeeming Points as a Payment Method
  • Add to Cart
  • Cart Page
  • Guest Cart
  • Cart with Subscription Products
  • Multiple and Shared carts
  • B2B Cart
  • Cart Validation and Calculation
  • Recovering Abandoned Carts
  • Wish List
  • The most Common Checkout Mistakes
  • Removing distractions
  • Visually show the checkout process
  • Guest checkouts
  • Customer Registration
  • Multi-page vs. one-page checkout
  • Multiple shipping options
  • Payment
  • Order Confirmation
  • Mobile Checkout
  • Payment methods around the globe
  • Payment Methods
    • Credit Cards
    • Bank Transfer
    • Cash on Delivery
    • Mobile Payments
    • ApplePay
    • Invoice
    • Recurring Payment
    • How recurring payment works
    • Payment in installments
    • How payment in installments works
    • Split payment
    • Gift card
  • Implementation
    • Selecting Payment Methods
    • Payment Method Availability
    • Payment Providers
    • Selecting Payment Provider
    • How Payment Processing Works
  • Order Management – Storefront
    • Order Confirmation
    • Asking for Feedback
    • Encouraging Future Business
    • My Orders
    • Returns & Cancelations
    • Reorder
  • Order Management – Backend
    • Where to do Order Management (Ecommerce System vs. ERP vs. OMS )
    • Order Management Systems (OMS)
    • Warehouse Management Systems
    • Managing Returns and Reclamations
  • Omnichannel Order Management
    • Click & Collect
    • Ship from Store
    • Product pick-up points
  • Order Fulfillment for Services


Have a team to train? Request Group Training and discount

or purchase Enterprise License to give ALL your employees access to the course. It is the best way to upskill the existing team and onboard new employees.


My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an  executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.

In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative commerce solutions, and I am looking forward to sharing these experiences with you.


Most of the Ecommerce courses are focused on how to run an Ecommerce business, not on how to implement digital commerce systems using latest technology and best practices.

Yes, you will receive the Completion Certificate after completing the course and passing the final test

Yes, I'm happy to discuss your requirements to shape a customized Digital Commerce training format for your company. Get in touch using this form

You will learn the best digital commerce practices used across a variety of businesses and industries, as well as the newest trends in digital commerce. The structured and comprehensive approach will expand your knowledge and  allow you to apply it to your project.

No, you don't need to be a developer to take the course, although familiarity with basic concepts is helpful

It is really up to you. While there are benefits in following the course structure, you can also focus on functionality that is the most important for your business at that moment and jump straight to it. For example, if you need to sell subscriptions, you can read about Subscription products in the Products section, about recurring and per usage prices in the Price sections, and how to handle recurring payments in the Payment section. The course comprises 11 sections, each section containing from 4 to 7 lessons with no lesson taking more than 5 minutes. It is easy to navigate.

No. The course will teach you the main building blocks and components of any digital commerce initiative and how they are used across different industries and businesses. In the course, you will see examples from B2C & B2B businesses, from retail and manufacturing, from travel and financial sectors, from grocery chains to SaaS companies.

Majority of topics covered in the course are important for both B2C and B2B companies. If you are looking for a deeper dive into B2B specific functionality, take the Digital Commerce for B2B course instead 

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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