Personas con conocimientos y experiencia garantizan el éxito del proyecto

Digital Commerce for YOUR Business

Conviértete en un experto en implementación de comercio digital

Sobre el curso

Este curso único le brindará una comprensión de nivel experto del dominio del comercio digital y las habilidades necesarias para definir e implementar una hoja de ruta de comercio digital exitosa para su negocio. El curso se basa en Digital Commerce Canvas y cubre los principales bloques de construcción de cualquier proyecto de comercio electrónico. Le enseña sobre la diferencia entre el comercio B2C y B2B, los canales digitales tradicionales y emergentes, cómo diseñar su catálogo digital, explorar diferentes estrategias de precios y comercialización y crear una excelente experiencia para el cliente.

Disclaimer: I have been working with Michael at Spryker, so I might be a bit biased and my expectations were quite high. After I had the pleasure to participate in Michaels courses, I can state, that I only can recommend it to everyone, who wants to get a deep overview and insights. Michaels trainings are soaked with hands-on-experience, real-live examples and usecases and touch all aspects of digital commerce. You want to “become great at Digital Commerce Implementation”? Then these trainings are for you.

Matthias Kannegiesser

Director Project Management, Spryker

Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. Following the eCommerce canvas has been incredibly helpful to me to map and structure business capabilities and provide more value to our customers

Lily Kriegs

Senior Team Manager - Client Success Management at Cleverbridge

This course offers great insights into the details and challenges of the current e-commerce landscape. For beginners, it is an excellent introduction into the field, while for experts, it points out the crucial new demands that have arisen in the last years. 5 of 5 stars.

Helmut Myritz

Principal Program Manager, Spryker


Mi nombre es Michael Vax y creé este curso y el marco de Digital Commerce Canvas para ayudar a las empresas a planificar y administrar sus iniciativas digitales. Soy un veterano de la industria del comercio electrónico con 30 años de experiencia en TI, incluida más de una década como ejecutivo liderando el desarrollo de las principales plataformas de comercio electrónico empresarial y ayudando a los clientes a mover sus negocios en línea.

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