πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ How Traditional eCommerce Search Works and Its Limitations

Searchandising is the process of using search as merchandising tool

The cornerstones of data retrieval in search technology have been relational databases and keyword search engines. Keyword search operates on a principle of literal matching, pairing query terms with those in an indexed database, with techniques like Bag-of-Words (BoW) and Term Frequency-Inverse Document Frequency (TF-IDF) being the most common for ranking relevancy. The TF-IDF value, […]

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ With AI, New Search UX is to be Invented

Searchandising is the process of using search as merchandising tool

We are all familiar with eCommerce search boxes. When implemented correctly, it employs search-as-you-type functionality, instantly displaying results and suggestions as the customer starts typing. The search results usually encompass several elements: Categories matching the search terms. Relevant products and personalized recommendations. The search results may also include product-related content such as landing pages, manuals, […]

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ How to implement Payments in installments and its benefits

Ecommerce payments

Are you looking for innovative ways to boost customer satisfaction and drive sales? Consider offering payment in installments as a payment option. This flexible payment method has become increasingly popular and can benefit both customers and businesses. Here are a few advantages: 1️⃣ Improved Affordability: Payment in installments makes high-ticket purchases more affordable for customers […]

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“Never-ending discussion single-page vs. multipage checkout – which one is the best for your business?

online checkout

Overcomplicating the checkout process can result in lost sales and unsatisfied customers. There are two main approaches to checkout implementation: one-page and multipage checkout. The debate revolving around them is never-ending. While some e-commerce professionals prefer one-step checkout, others feel a multi-step checkout is a better option. A one-page checkout displays all steps on a […]