πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“Automatic Merchandising with AI

The term Merchandising comes from retail and refers to activities that promote sales, especially by presenting and positioning products in the store. It includes setting up window and in-store displays, grouping related products together, shelf signage, and in-store ads featuring the merchandise to promote certain items and respond to customer demand.

The concept of Merchandising, rooted in the retail world, encompasses activities dedicated to boosting sales, particularly through effective product presentation and positioning within a store. This involves everything from crafting eye-catching window displays and in-store arrangements to grouping related items, utilizing shelf signage, and employing in-store ads to highlight specific merchandise in response to customer […]

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ 8 ways to use AI for preparing Ecommerce catalog and content

AI in Ecommerce book

Creating product content:Β Using AI to generate SEO-optimized product descriptions and content. Customized product content for different sales channels: Adjust the existing product content with each channel’s word counts, word choice preferences, or other content specifications, automatically and at scale. Attribute enrichment: Automatically add product attributes by extracting them from images and text. Image generation and […]

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“Ecommerce Search – Advanced topics

Searchandising is the process of using search as merchandising tool

E-commerce site search engines must be smart enough to recognize product names, categories, product attributes and do it in multiple languages. They also should know synonyms, ignore case, understand syntax, and more. In this example, from Zalando.co.uk, a user searches for a dark men’s jacket warm and finds winter jackets: dark blue, navy, and so […]