Become an Expert in Implementing Ecommerce for Selling Services
Increase Revenue
Increase revenue by learning & adopting Ecommerce best practices
deliver faster
Faster implementation driven by knowledge
reduce cost
Save money by implementing the right solutions from the start and avoiding rework
Digital Commerce for Retail Business
Become an Expert in Omni-channel Ecommerce
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About the Course
This course delivers a complete overview of the essential digital commerce functionality required to sell services online. It will teach you how to implement subscriptions, recurring and usage base prices, entitlements, customer accounts management, integrating service provisioning, and recurring billing. You will learn how to deliver a great customer experience and guide customers through the complex buying process. It also explains how to sell services together with regular products and which digital commerce techniques will give you the most benefits.
- Instructor-led
- Constantly updated with new trends and best practices
- Training format and content customized for your company
What you'll get
- Develop an expert level understanding of the digital commerce functionality for B2B
- Learn how to model the organizational structure of B2B customers in Ecommerce platform and define roles and permissions
- Discover B2B Pricing and Payment methods
- Learn how to sell complex products online with product configurators and guided selling
- Understand different ways of implementing B2B checkout and order fulfillment
- How to enable collaboration and implement workflows
- How to use online commerce to let the internal sales team place orders on customer behalf and generate quotes
- How to leverage content to help customers to learn about your products and brand
- Learn how to optimize your store for business users to achieve optimal productivity
- Learn about segmentation and personalization in B2B shops
- Apply lessons learned and best practices proven in B2C commerce
- Learn the best ways to integrate B2B Ecommerce platform with other backend systems
Who will benefit from the course
- Product managers and business analysts
- All members of digital commerce implementation teams
- Technology and project leaders
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Course Content
● What makes B2B Ecommerce different? ● Opportunities and challenges of implementing digital commerce for a B2B business. ● Choosing B2B Ecommerce Platform. ● A phased approach to implementation.
● B2B Customer is a business, not an individual. ● Defining organization structure and user roles. ● Customer Authentication. ● Customer Segmentation in B2B ● Migrating current customers
● Structuring your online presence. ● Inhouse sales force and Ecommerce. ● Distributors & resellers ● Avoiding channel conflict ● Selling on 3rd party marketplaces. ● Things Commerce (IoT)
● Defining catalog's taxonomy ● Product Options and Bundles ● Alternative & discontinued products ● Product content and Digital Twins ● Packaging and measurement units ● Enabling search by customer-specific SKU ● Products compatibility and product relations ● Selling complex products with Configurable Products, CPQ, and guided selling
● Regular and Sales prices ●Net & Gross Prices ● Volume and Tiered Prices ● Customer Specific price lists and prenegotiated prices ● Retrieving prices from ERP ● Pricing custom-built products
● Bulk add to cart ● Multiple and shared carts ● Cart notes ● Shopping lists ● Reordering ● Search by SKU ● Calculating availability
● Approval process ● Request for Quote ● Calculating availability and delivery dates ● Invoicing ● B2B Checkout ● Punchout integration ● Order Confirmation
● Order status updates ● Order history ● Order modifications ● Cancelation & Returns ● Order Processing ● Split shipments ● Integration with ERP & OMS
● What B2B commerce can learn from B2C? ● Focus on customer experience and UX ● Well structured and rich product data ● Content marketing and telling brand story ● Advanced search and filtering ● Loyalty programs and user-generated content ● Customer self-service and administration ● Offer different incentives and promotions per customer ● Optimize for mobile
● How to make your sales team excited about Ecommerce? ● Salespeople as advisors ● Facilitate self-service for simple repetitive orders ● Allow salespeople to place orders on behalf of customers. ● Empower sales team with storefront functionality available to them only
● Common integrations in B2B commerce implementation ● Enterprise Resource Planning (ERP) ● Product Information Management (PIM) ● Content Management Systems (CMS) ● Configure Price Quote (CPQ) ● Order Management Systems (OMS)
Instructor
My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.
In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative commerce solutions, and I am looking forward to sharing these experiences with you.
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