Increase Revenue

Increase revenue by learning & adopting Ecommerce best practices

deliver faster

Faster implementation driven by knowledge

reduce cost

Save money by implementing the right solutions from the start and avoiding rework

Digital Commerce for Retail Business

Build Digital Skills to Reinvent Retail 

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About the Course

This course delivers a deep dive into critical disciplines of digital commerce for retailers. You will learn how to implement a true omnichannel experience that blurs boundaries between online and physical retail. The training gives you a set of powerful tools and techniques to personalize all steps of a customer’s journey. You will discover how to implement omnichannel fulfillment with Click & Collect, product discovery online & in-store, and advanced merchandising & searchandising techniques.

  • Instructor-led
  • Constantly updated with new trends and best practices
  • Training format and content customized for your company

What you'll get

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Course Content

● From Ecommerce as a new channel to Universal Commerce ● Blurring boundaries between online and physical retail ● Customer journeys in the omnichannel world  ● Introduction to Digital Commerce Canvas Framework

● Customer Centric Business  ● Customer Authentication  ● Customer Segmentation  ● Omnichannel  Personalization

● Structuring your online presence. ● Digital technology in Retail Locations (smart stores & shopping carts, interactive displays & vending machines) ● Selling on 3rd party marketplaces. ● Social media ● Conversational commerce

● Catalog’s taxonomy ● Building well-organized, information-rich catalogs ● Gift cards  ● Product Options ● Packaging and measurement units

● Up-sell ● Cross-sell  ● Product Sets  ● Labeling  ● Searchandising  ● Bundles  ● AI-powered merchandising

● Categories and navigation ● Filters and facet navigation ● Configuring and optimizing Search experience ● Using content to help Customers to Choose the Right Product ●  Digital Search and navigation in Physical Store ● Product Comparison ● SEO

● Regular and Sales prices  ● Price comparison engines  ● Implementing Omnichannel Pricing

● Cart-level Promotions ● Coupons (generation & distribution) ● Referral Programs ● Loyalty Programs

● Shopping cart Implementation ● Mobile cart ● Recovering Abandoned Carts ● Wish Lists

● Avoiding Checkout Mistakes ● Guest checkouts ● Mobile checkout ● Multi-page vs. one-page checkout ● Customer Registration ● Order Confirmation

● Payment methods around the globe  ● Selecting Payment Provider  ● Mobile Payments & eWallets  ● Recurring payments  ● Payment in installments  ● Gift Card as a Payment Method

● Order status updates ● Order Processing  ● Order history  ● Multiple ways to implement Click & Collect ● Retail locations as fulfillment centers ● Omnichannel Returns  ● Split shipments

● What is a headless system? ● Headless Ecommerce  ● Headless Content management ● Storefront as a Service ● Composable Commerce

● Common integrations in Retail implementations ● Enterprise Resource Planning (ERP)  ● Product Information Management (PIM)  ●  Content Management Systems (CMS) ● 3rd party Marketplaces ● Order Management Systems (OMS) ● Marketing Automation


My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an  executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.

In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative commerce solutions, and I am looking forward to sharing these experiences with you.

Reach out to schedule training for your company