Digital Commerce for B2B Business
Become an expert in B2B Ecommerce Implementation & Operations
About the Course
The course Digital Commerce for B2B Business explores in great detail all aspects of B2B commerce implementation. It empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to selling products or services online to other businesses. It teaches how to create a customer experience optimized for productivity that supports online sales of complex products and services.
Course Content
Introduction
●How B2B E-Commerce is different from B2C ● Ecommerce Challenges facing B2B Companies ● Digital Commerce Canvas for B2B Business ● Understanding different types of B2B Merchants
Exercises
● The course includes 40 exercises distributed across 11 sections ● Assignments help to make essential Ecommerce Implementation decisions ● Learners work in an interactive and collaborative way using a Miro board template or with a PDF
B2B Customers
●B2B Customer is a business, not an individual ● Defining organization structure, user roles, and permissions ● B2B Buyers Personas ● Customer Registration and Authentication. ● Creating customer-centric business ● Customer segmentation in B2B ● Credit checks ● Customer data and personalization
Preview
Channels In Digital Commerce
● Omnichannel in B2B ● Online stores ● Inhouse sales force and Ecommerce. ● Selling on 3rd party marketplaces. ● Things Commerce (IoT) ● Distributors & resellers ● Punch-out ● EDI ● Addressing channel conflict
Preview
Products and Catalog
- Physical products and services ● Defining B2B catalog’s taxonomy ● Product Variants ● Product Options ● Selling subscriptions ● Packaging and measurement units ● Configurable Products, CPQ and guided selling
Preview
Merchandising
● Merchandising in B2B ● Product relations ● Labeling ● up/cross-sell ● Bundles
● Configurable Bundles ● Searchandising ● Dynamic Merchandising & Personalization ● Alternative & discontinued products
Product Discovery
● Categories & filters ● Product search ● Categories trees ● Filters and faced navigation ● Synonyms, typos, semantic search ● Advanced search systems ● Helping Customers to Choose the Right Product ● SEO ● Publishing marketing and technical product information ● Search by customer-specific SKUs ● Product discovery on mobile
Preview
Prices
● Price dimensions ● Regular and Sales prices ● Net & Gross Prices ● Volume and Tiered Prices ● Customer Specific prenegotiated prices ● Recurring and per-usage prices ● Price visibility in B2B ● Retrieving management ● Pricing custom-built products ● Using price lists
Preview
Promotions
● B2B Promotion strategies ● Cart promotions rules and calculations ● Coupons ● Loyalty programs for B2B ● Restricting promotion visibility
Shopping Cart Optimized for Productivity and Collaboration
● Bulk add to cart ● Multiple and shared carts ● Cart notes ● Shopping lists ● Reordering ● Search by SKU ● Cart calculation and validation ● Cart abandonment ● Request for Quote (RfQ)
Preview
Checkout
● Checkout flow in B2B ● Most common checkout mistakes ● Split shipment ● Mobile checkout
B2B Payment Methods
● Credit cards ● Paying by bank transfer ● Paying by Wire ● Invoices ● Checks ● Mobile payment ● Payment methods’ availability ● Selecting payment provider ● Collecting requiring payments ● Modern digital payments platforms for B2B
Order Management & Fullfilment
● B2B Order processing flow ● Order Confirmation and status updates ● My orders and self-service ● Order modifications ● Cancelation & Returns ● Dropshipping ● Order fulfillment for services ● Systems to use for order management ● Integration with ERP & OMS & WMS ● Order management and punchout
Register for the online course to start learning right away
Price – €340
Learning time ~4-5 hours
40 Interactive Exercises in Miro to apply new knowledge to your implementation
Request Group Training for customized training for your team
Buy an Enterprise License to make the course available for all people in your organization and use it for employees’ onboarding
What you'll get
- Develop an expert level understanding of the digital commerce functionality for B2B
- Learn how to model the organizational structure of B2B customers in Ecommerce platform and define roles and permissions
- Discover B2B Pricing and Payment methods
- Learn how to sell complex products online with product configurators and guided selling
- Understand different ways of implementing B2B checkout and order fulfillment
- How to enable collaboration and implement workflows
- How to use online commerce to let the internal sales team place orders on customer behalf and generate quotes
- How to leverage content to help customers to learn about your products and brand
- Learn how to optimize your store for business users to achieve optimal productivity
- Learn about segmentation and personalization in B2B shops
- Apply lessons learned and best practices proven in B2C commerce
- Learn the best ways to integrate B2B Ecommerce platform with other backend systems
Created by Ecommerce Expert
My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.
In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative B2B E-commerce solutions, and I am looking forward to sharing these experiences with you.
