Digital Commerce for B2B Business

Become an expert in B2B Ecommerce Implementation & Operations

About the Course

The course Digital Commerce for B2B Business explores in great detail all aspects of B2B commerce implementation. It empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to selling products or services online to other businesses. It teaches how to create a customer experience optimized for productivity that supports online sales of complex products and services.

Course Content


 ●How B2B E-Commerce is different from B2C ● Ecommerce Challenges facing B2B Companies ● Digital Commerce Canvas for B2B Business ● Understanding different types of B2B Merchants

B2B Customers

 ●B2B Customer is a business, not an individual ● Defining organization structure, user roles, and permissions ● B2B Buyers Personas ● Customer Registration and Authentication. ● Creating customer-centric business ● Customer segmentation in B2B ● Credit checks ● Customer data and personalization


Channels In Digital Commerce

● Omnichannel in B2B ● Online stores ● Inhouse sales force and Ecommerce. ● Selling on 3rd party marketplaces. ● Things Commerce (IoT) ● Distributors & resellers ● Punch-out ● EDI ● Addressing channel conflict


Products and Catalog

  • Physical products and services ● Defining B2B catalog’s taxonomy ● Product Variants ● Product Options ● Selling subscriptions ● Packaging and measurement units ● Configurable Products, CPQ and guided selling


● Merchandising in B2B ● Product relations ● Labeling ● up/cross-sell ● Bundles
● Configurable Bundles ● Searchandising ● Dynamic Merchandising & Personalization ● Alternative & discontinued products

Product Discovery

● Categories & filters ● Product search ● Categories trees ● Filters and faced navigation ● Synonyms, typos, semantic search ● Advanced search systems ● Helping Customers to Choose the Right Product ● SEO ● Publishing marketing and technical product information ● Search by customer-specific SKUs ● Product discovery on mobile



● Price dimensions ● Regular and Sales prices ● Net & Gross Prices ● Volume and Tiered Prices ● Customer Specific prenegotiated prices ● Recurring and per-usage prices ● Price visibility in B2B ● Retrieving management ● Pricing custom-built products ● Using price lists



● B2B Promotion strategies ● Cart promotions rules and calculations ● Coupons ● Loyalty programs for B2B ● Restricting promotion visibility

Shopping Cart Optimized for Productivity and Collaboration

● Bulk add to cart ● Multiple and shared carts ● Cart notes ● Shopping lists ● Reordering ● Search by SKU ● Cart calculation and validation ● Cart abandonment ● Request for Quote (RfQ)



● Checkout flow in B2B ● Most common checkout mistakes ● Split shipment ● Mobile checkout

B2B Payment Methods

● Credit cards ● Paying by bank transfer ● Paying by  Wire ● Invoices ● Checks  ● Mobile payment  ● Payment methods’ availability   ● Selecting payment provider   ●  Collecting requiring payments ● Modern digital payments platforms for B2B

Order Management & Fullfilment 

● B2B Order processing flow ● Order Confirmation and status updates ● My orders and self-service ● Order modifications ● Cancelation & Returns ● Dropshipping ● Order fulfillment for services ● Systems to use for order management ● Integration with ERP & OMS & WMS ● Order management and punchout

Register for the online course to start learning right away 

Price – €340

Learning time ~4 hours

Request Group Training for customized training for your team

Buy an Enterprise License to make the course available for all people in your organization and use it for employees’ onboarding

What you'll get


My name is Michael Vax, and I created this course and Digital Commerce Canvas framework to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an  executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online.

In the past, I was fortunate to work for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. During these years, I helped many customers to develop innovative B2B E-commerce solutions, and I am looking forward to sharing these experiences with you.