The point of the referral campaign is to provide enough value to both existing and new customers.
The program can offer discounts or actual money, or additional services like extended warranties for your products, free shipping on subsequent orders, or early access to new products.
Several things to keep in mind when implementing a referral program. In addition to a landing page, you will need to build links into various sections of your website:
- A call-to-action button in the header or footer.
- On the product pages
- In the FAQs section
- In pop-up widgets
- In the rotating images section
You will need a mechanism to track referrals by implementing the generation of unique referral codes, automatic reward deliveries, configurable double-sided referral schemes, and rules to check eligibility.
A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand.
By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business. The idea behind an effective loyalty program is that the more loyal customers are, the more rewards they’ll get.
Types of rewards
Loyalty programs offer monetary or non-monetary rewards.
Examples of monetary rewards
- x $ for y points
- Coupon for future orders
- Free shipping
- Surprise birthday gift
Examples of non-monetary rewards
- 2x points during your birth month
- Early access to products
- Exclusive events
- Trial-sized products and sets
- Free in-store appointments
Offering tiers in a loyalty program is a great way to engage customers and keep your brand top of mind. Further, tiers play on gamification aspects where members reach higher levels, the more they “play.”