11 Key Elements of
the Digital Commerce Canvas

Each component is described in details in a separate article illustrated by examples from different industries and businesses.

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Digital Commerce Canvas is a new, well-structured, top-down methodology to discover, describe, and highlight your Ecommerce project’s most essential elements. It incorporates an extensive library of ecommerce knowledge and proven best practices from different industries and businesses.

Canvas consists of 4 color-coded sections and 11 segments described in articles below.

Who are your customers, and how do you reach them?


Explore differences between B2B and B2C customers and how to approach customer segmentation and leverage customer data to get valuable insights

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All commerce is digital. Explore digital channels to reach your customers – online & physical stores, social media, chat, IoT, marketplaces

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What are your products and offers?


Learn about different product types from a Digital Commerce perspective (physical products, services, subscriptions, configurable products, product options, gift cards, …)

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Ecommerce merchandising up-sell, cross-sell, related products


Learn digital merchandising techniques in e-commerce – cross-sell & up-sell, labeling, bundles, searchandising, using AI for personalization

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Product discovery

Success in digital commerce depends on how easy it is for customers to discover the products they need. Read about categorization, search & filtering, product content, product comparison, SEO, and other techniques.

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What is your approach to pricing?


Every product has a price – a number with a currency sign. There are many different types of pricing you can employ in the business (regular, sale, recurring, volume pricing with multiple tiers, per usage pricing, and other price dimensions)

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Promotions offer incentives to customers to buy certain products or services Understand the actions and conditions of promotions; learn how to use different types of coupons and referral & loyalty programs

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What are your products and offers?

Shopping cart

Shopping cart is the heart of the Ecommerce. Learn what to consider when implementing Add-to-Cart experience, support for multiple & shared carts in B2, cart page, wish lists, and recover abandoned carts

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online checkout


The checkout flow is critical for the business. Avoid common mistakes. Discover the pros & cons of one-page , multistep, mobile checkouts, registered vs. guest, and how to provide a distraction-free experience.

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Ecommerce payments


Learn about selecting payment providers and payment methods for your business (credit cards, bank transfers, recurring payments, payments in installments, gift cards, invoices, eWallets, cash on delivery, and others)

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Order management Ecommerce

Order management

Learn how to process an order to ensure great customer experience, build closer relationship with a customer to encourage further business, and handle returns and cancellations

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Ecommerce Implementation & Operations

B2C Ecommerce

Digital Commerce for B2C Business

Gain an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business

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Digital Commerce for B2B Business

The course explores in great detail all aspects of B2B commerce implementation and recommends best B2B eCommerce practices, and approaches.

Custom Training Solutions

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Training Tailored for Your Business

Need to train an internal team? Request custom learning plan which focuses on the Ecommerce functionality required for your implementation. The training program is tailored to your business and requirements.

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Enterprise License

These plans are the best for Ecommerce agencies, vendors, and enterprise organizations with large teams. Incorporate Ecommerce training in your onboarding process. Give every employee an upskill opportunity. Close Ecommerce skills-gap.