Digital Commerce Canvas
a better way to plan YOUR
Ecommerce Initiative

Digital Commerce Canvas is a new, well-structured, top-down methodology to discover, describe, and highlight your Ecommerce project’s most essential elements. It incorporates an extensive library of ecommerce knowledge and proven best practices from different industries and businesses.

Canvas consists of 4 color-coded sections and 11 segments described in articles below.

Who are your customers, and how do you reach them?


Explore differences between B2B and B2C customers and how to approach customer segmentation and leverage customer data to get valuable insights

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All commerce is digital. Explore digital channels to reach your customers – online & physical stores, social media, chat, IoT, marketplaces

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What are your products and offers?


Learn about different product types from a Digital Commerce perspective (physical products, services, subscriptions, configurable products, product options, gift cards, …)

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Ecommerce merchandising up-sell, cross-sell, related products


Learn digital merchandising techniques in e-commerce – cross-sell & up-sell, labeling, bundles, searchandising, using AI for personalization

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Product discovery

Success in digital commerce depends on how easy it is for customers to discover the products they need. Read about categorization, search & filtering, product content, product comparison, SEO, and other techniques.

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What is your approach to pricing?


Every product has a price – a number with a currency sign. There are many different types of pricing you can employ in the business (regular, sale, recurring, volume pricing with multiple tiers, per usage pricing, and other price dimensions)

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Promotions offer incentives to customers to buy certain products or services Understand the actions and conditions of promotions; learn how to use different types of coupons and referral & loyalty programs

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What are your products and offers?

Shopping cart

Shopping cart is the heart of the Ecommerce. Learn what to consider when implementing Add-to-Cart experience, support for multiple & shared carts in B2, cart page, wish lists, and recover abandoned carts

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The checkout flow is critical for the business. Avoid common mistakes. Discover the pros & cons of one-page , multistep, mobile checkouts, registered vs. guest, and how to provide a distraction-free experience.

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Learn about selecting payment providers and payment methods for your business (credit cards, bank transfers, recurring payments, payments in installments, gift cards, invoices, eWallets, cash on delivery, and others)

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Order management

Learn how to process an order to ensure great customer experience, build closer relationship with a customer to encourage further business, and handle returns and cancellations

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Courses for Professionals Building Ecommerce of Tomorrow

B2C Ecommerce

Digital Commerce for B2C Business

B2B Ecommerce free training

Digital Commerce for B2B Business

Learn how to implement best customer experience in B2B Ecommerce

Mastering CX in B2B Ecommerce