11 Key Elements of
the Digital Commerce Canvas

Each component is described in details in a separate article illustrated by examples from different industries and businesses.

Previous slide
Next slide

Use Canvas to Gather Ecommerce Requirements and Define and Share your Vision

Who are your customers, and how you reach them?

Customers

Explore differences between B2B and B2C customers and how to approach customer segmentation and leverage customer data to get valuable insights

Read More Β»

Channels

All commerce is digital. Explore digital channels to reach your customers – online & physical stores, social media, chat, IoT, marketplaces

Read More Β»

What are your products and offers?

Products

Learn about different product types from a Digital Commerce perspective (physical products, services, subscriptions, configurable products, product options, gift cards, …)

Read More Β»
Ecommerce merchandising up-sell, cross-sell, related products

Merchandising

Learn digital merchandising techniques in e-commerce – cross-sell & up-sell, labeling, bundles, searchandising, using AI for personalization

Read More Β»

Product discovery

Success in digital commerce depends on how easy it is for customers to discover the products they need. Read about categorization, search & filtering, product content, product comparison, SEO, and other techniques.

Read More Β»

What is your approach to pricing?

Prices

Every product has a price – a number with a currency sign. There are many different types of pricing you can employ in the business (regular, sale, recurring, volume pricing with multiple tiers, per usage pricing, and other price dimensions)

Read More Β»

Promotions

Promotions offer incentives to customers to buy certain products or services Understand the actions and conditions of promotions; learn how to use different types of coupons and referral & loyalty programs

Read More Β»

What are your products and offers?

Shopping cart

Shopping cart is the heart of the Ecommerce. Learn what to consider when implementing Add-to-Cart experience, support for multiple & shared carts in B2, cart page, wish lists, and recover abandoned carts

Read More Β»
online checkout

Checkout

The checkout flow is critical for the business. Avoid common mistakes. Discover the pros & cons of one-page , multistep, mobile checkouts, registered vs. guest, and how to provide a distraction-free experience.

Read More Β»
Ecommerce payments

Payment

Learn about selecting payment providers and payment methods for your business (credit cards, bank transfers, recurring payments, payments in installments, gift cards, invoices, eWallets, cash on delivery, and others)

Read More Β»
Order management Ecommerce

Order management

Learn how to process an order to ensure great customer experience, build closer relationship with a customer to encourage further business, and handle returns and cancellations

Read More Β»

Master Ecommerce with Online Training and Courses

For Business Leaders, Sales, and Marketing

Ecommerce course for business leaders

B2C Ecommerce Training for Business Leaders

Whether you’re shaping business strategies, orchestrating marketing campaigns, managing teams, or driving sales, this is your gateway to mastering the dynamics of eCommerce in the digital age.

B2B Ecommerce training for business

B2B Ecommerce Training for Business Leaders

The course empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to marketing and selling products or services online to other businesses.

AI & Ecommerce, Strategy, Opportunities, Tools

Mastering AI for Ecommerce Success

AI-Powered Ecommerce Training

This innovative online course, created by an Ecommerce expert, focuses on the application of AI in the dynamic world of electronic commerce.

AI in Ecommerce book

AI-Powered Ecommerce - Elevating Customer Experiences, Optimizing Operations

AI-Powered Ecommerce is the ultimate resource for professionals who want to understand and utilize AI’s transformative potential. It is the blueprint for understanding and applying AI, giving your business just the edge you’ve been waiting for.

Ecommerce Implementation & Operations

B2C Ecommerce

Digital Commerce for B2C Business

Gain an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business

B2B Ecommerce free training

Digital Commerce for B2B Business

The course explores in great detail all aspects of B2B commerce implementation and recommends best B2B eCommerce practices, and approaches.

Custom Training Solutions

Ecommerce training by Michael Vax

Training Tailored for Your Business

Need to train an internal team? Request custom learning plan which focuses on the Ecommerce functionality required for your implementation. The training program is tailored to your business and requirements.

Enterprise license for Ecommerce training

Enterprise License

These plans are the best for Ecommerce agencies, vendors, and enterprise organizations with large teams. Incorporate Ecommerce training in your onboarding process. Give every employee an upskill opportunity. Close Ecommerce skills-gap.

Ecommerce expert, Michael Vax

Michael Vax

Join mailing list to get my latest updates,
subscriber-exclusive course offers, and new blog content!

Your data will never be shared with anyone else