11 Key Elements of
the Digital Commerce Canvas
Each component is described in details in a separate article illustrated by examples from different industries and businesses.
Use Canvas to Gather Ecommerce Requirements and Define and Share your Vision
Who are your customers, and how you reach them?
Customers
Explore differences between B2B and B2C customers and how to approach customer segmentation and leverage customer data to get valuable insights
Channels
All commerce is digital. Explore digital channels to reach your customers – online & physical stores, social media, chat, IoT, marketplaces
What are your products and offers?
Products
Learn about different product types from a Digital Commerce perspective (physical products, services, subscriptions, configurable products, product options, gift cards, …)
Merchandising
Learn digital merchandising techniques in e-commerce – cross-sell & up-sell, labeling, bundles, searchandising, using AI for personalization
Product discovery
Success in digital commerce depends on how easy it is for customers to discover the products they need. Read about categorization, search & filtering, product content, product comparison, SEO, and other techniques.
What is your approach to pricing?
Prices
Every product has a price – a number with a currency sign. There are many different types of pricing you can employ in the business (regular, sale, recurring, volume pricing with multiple tiers, per usage pricing, and other price dimensions)
Promotions
Promotions offer incentives to customers to buy certain products or services Understand the actions and conditions of promotions; learn how to use different types of coupons and referral & loyalty programs
What are your products and offers?
Shopping cart
Shopping cart is the heart of the Ecommerce. Learn what to consider when implementing Add-to-Cart experience, support for multiple & shared carts in B2, cart page, wish lists, and recover abandoned carts
Checkout
The checkout flow is critical for the business. Avoid common mistakes. Discover the pros & cons of one-page , multistep, mobile checkouts, registered vs. guest, and how to provide a distraction-free experience.
Payment
Learn about selecting payment providers and payment methods for your business (credit cards, bank transfers, recurring payments, payments in installments, gift cards, invoices, eWallets, cash on delivery, and others)
Order management
Learn how to process an order to ensure great customer experience, build closer relationship with a customer to encourage further business, and handle returns and cancellations
Master Ecommerce with Online Training and Courses
For Business Leaders, Sales, and Marketing
B2C Ecommerce Training for Business Leaders
Whether you’re shaping business strategies, orchestrating marketing campaigns, managing teams, or driving sales, this is your gateway to mastering the dynamics of eCommerce in the digital age.
B2B Ecommerce Training for Business Leaders
The course empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to marketing and selling products or services online to other businesses.
AI & Ecommerce, Strategy, Opportunities, Tools
AI-Powered Ecommerce Training
This innovative online course, created by an Ecommerce expert, focuses on the application of AI in the dynamic world of electronic commerce.
AI-Powered Ecommerce - Elevating Customer Experiences, Optimizing Operations
AI-Powered Ecommerce is the ultimate resource for professionals who want to understand and utilize AI’s transformative potential. It is the blueprint for understanding and applying AI, giving your business just the edge you’ve been waiting for.
Ecommerce Implementation & Operations
Digital Commerce for B2C Business
Gain an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business
Digital Commerce for B2B Business
The course explores in great detail all aspects of B2B commerce implementation and recommends best B2B eCommerce practices, and approaches.
Custom Training Solutions
Training Tailored for Your Business
Need to train an internal team? Request custom learning plan which focuses on the Ecommerce functionality required for your implementation. The training program is tailored to your business and requirements.
Enterprise License
These plans are the best for Ecommerce agencies, vendors, and enterprise organizations with large teams. Incorporate Ecommerce training in your onboarding process. Give every employee an upskill opportunity. Close Ecommerce skills-gap.
Michael Vax
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