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Leaving behind the media buzz, you need to understand the principles behind AI and the opportunities it offers in eCommerce to make informed decisions and leverage these technologies for strategic advantage.
The eCommerce industry has reached a critical point in its development – the general availability of powerful Artificial Intelligence tools will profoundly affect all aspects of eCommerce operations and enhance, change, and, in some cases, reinvent the customer experience.
AI-Powered Ecommerce is the ultimate resource for professionals who want to understand and utilize AI’s transformative potential. It is the blueprint for understanding and applying AI, giving your business just the edge you’ve been waiting for.
The book aims to guide your exploration of the strategic implications of Artificial Intelligence for an online business. It’s not a technical manual or a list of -by-step instructions. Look at it as a toolkit designed to aid you, eCommerce professionals and entrepreneurs, extract the best from what AI offers to enhance and revolutionize your business.
Drawn on years of experience leading product development at three major ecommerce platforms and closing the eCommerce skills gap with his innovative online training programs, Michael Vax shows you how to embrace AI and boost bottom-line and top-line performance step.
Readers get a detailed analysis of eCommerce use cases for leveraging AI, recommendations on developing an AI vision and strategy for their business, and selecting the best technology to implement it.
Artificial Intelligence is a critical technology for eCommerce companies seeking to remain competitive in today’s environment. The benefits of applying AI are far-reaching, from operations and customer service to marketing. These benefits include improved efficiency of backend operations and staff satisfaction, better decision-making, and a remarkable customer experience.
The possibilities are limitless, and so are the rewards!
Prefer to learn in a different way?
Enroll in an online course – “Mastering AI for Ecommerce Success“
Introduction
How this book is Organized
Why I wrote this book
Understanding AI Concepts and Technologies
PART I Revolutionizing Customer Experience with AI
Customer Experience Reimagined
Search & Product Discovery with AI
Search as the Core Engine of eCommerce
New AI Models Revolutionize eCommerce Search
New Search UX is to be Invented
Voice Search
Visual Search
Using AI to Discover Complex Products
Key Takeaways: Search & Product Discovery
Bringing Personalization to the Next Level
Key Takeaways: Personalization
AI-Assisted Shopping
The Resurgence of Conversational Commerce
Virtual Shopping Assistants
Augmented Reality (AR)
Key Takeaways: AI-Assisted Shopping
Generative AI to Improve Customer Service
AI Tools to Revolutionize Customer Service
Virtual Assistants for Support Agents
Multilingual AI Agents
Key Takeaways: Customer Service
Using AI to Gather and Process Customer Feedback
Facilitating Customer Feedback
Tackling Fake Reviews
Key Takeaways: Processing Customer Feedback
AI-based Fraud Detection and Prevention
Key takeaways: Online Fraud Prevention
PART II Boosting Backend Operations with AI-Driven Optimization
Optimizing Product Data Management
Catalog Product Data Explained
Using AI to Create and Enrich Product Catalog
Saving Time on Product Merchandising
AI and Digital Media
Key Takeaways: Product Data Preparation
AI in Marketing
Customer Personas & Segmentation
Marketing Content Creation and Curation with AI
ChatGPT as Product Discovery Channel
Ad Campaigns Optimization
Hyper-personalized Ads
Creating Marketing Content with Shopify Magic
AI-Personalized Videos
Virtual Host for Life-streaming
Virtual Influencers
Key Takeaways: AI in eCommerce Marketing
AI Models for Forecasting & Planning
Sales and Demand Forecasting
Optimizing Inventory Management
Supply Chain Management
Churn Prediction
Dynamic and Personalized Pricing
AI-Empowered Backend Assistants
Key Takeaways: Forecasting & Planning
AI-Empowered Citizen Developers
Citizen Developers in eCommerce
AI-Assisted Coding
Key Takeaways: Citizen Developers
Conclusion & Recommendations
Developing AI Literacy
Every Merchant Should Have AI Strategy and Roadmap
Choosing AI Technology
Final Thoughts
AI Terms and Definitions
Ecommerce Training
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AI-Powered Ecommerce is the ultimate resource for professionals who want to understand and utilize AI’s transformative potential. It is the blueprint for understanding and applying AI, giving your business just the edge you’ve been waiting for.
The book aims to guide your exploration of the strategic implications of Artificial Intelligence for an online business. It’s not a technical manual or a list of -by-step instructions. Look at it as a toolkit designed to aid you, eCommerce professionals and entrepreneurs, extract the best from what AI offers to enhance and revolutionize your business.
Readers get a detailed analysis of eCommerce use cases for leveraging AI, recommendations on developing an AI vision and strategy for their business, and selecting the best technology to implement it.