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πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ Types of discounts in Ecommerce

Checkout flow example

One of the most used forms of discounting, the product discount, offers your customers an incentive in the form of a percentage reduction of a specific product’s value. You can make the discount available only for a limited time if you wish, as well as apply the discount to any price list you create.

Online stores often use a time-limited product discount to create a sense of urgency. A great example of a product discount is when you have a product you want to promote, clear out, or reduce the inventory by putting it on sale.

If you have a group of products within a specific category that you want to discount for a period of time, the product category discount is a perfect tool.

The product category discount allows you to apply a percentage-based discount to an entire category of products in your catalog. You can also specify discount percentages based on quantity volume breaks and make your category discounts private to send to specific customers.

An excellent example of the product category discount in action is when you want to promote seasonal goods in your product line at a specific time of year.

Another commonly used form of B2B discounting is the customer discount, where you offer a flat discount to a specific customer on their whole order, with or without a minimum order quantity.

When you want to boost loyalty with an existing customer or attract a new customer, offering a customer discount is an effective and strategic way of establishing and solidifying a strong relationship.

The price list discount is an alternative to the individual, product category, and customer discount. With the price list discount, you can apply a discount to all products in your product line to any price list you create, or you can set rules for the discount that applies to specific categories specific products, or both. You can even make the price list private and send it only to specific customers.

The coupon discounting option lets you generate a code that specifies a percentage or fixed dollar amount discount. You then make that coupon code available to all customers or specific customer groups. You can also set a minimum order amount and an expiry date for the coupon.

Cart total discounts are a fixed amount or percentage of a shopping cart total. It can also be set up as a tiered promotion when the incentive increases with the cart’s total value.

For example,

when a customer spends $100, the discount is 10%; but when a customer spendsΒ $150, the discount is 15%., and so on. Another incentive to a customer can be discounts on shipping costs or expedited delivery.

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