Overcomplicating the checkout process can result in lost sales and unsatisfied customers. There are two main approaches to checkout implementation: one-page and multipage checkout.
The debate revolving around them is never-ending. While some e-commerce professionals prefer one-step checkout, others feel a multi-step checkout is a better option.
A one-page checkout displays all steps on a single page.
Originally, one-page checkouts were put into practice to simplify the checkout process with fewer clicks and fewer pages.
What are the benefits of a One-Page Checkout:
· It appears to be easier
· Customers can experience slow page loading due to one-page checkout complexity.
· Having a one-page checkout doesn’t allow merchants to track sales funnel data. In other words, Google Analytics can’t identify the point at which a customer abandons a sale.
Multi-step checkouts spread out the steps into several pages. While multi-click checkouts take more time for the customer, some online shoppers prefer them because multi-click checkouts give customers another opportunity to think and confirm that all the order details are correct before placing the order. It is essential for customers who are buying expensive items online.
Pros of Multi-Step Checkouts
· Easier to incorporate 3rd party processing like payment providers or include third-party offerings
· Allow for flexible shipping options like split shipment
· Difficulties in correcting information
· High cart abandonment rate