πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“ Use Configurable products to sell complex products online

Configurable product with custom configurator

With more and more transactions moving online, we should be able to sell any product digitally. But what about complex products and services?

How do we make it easy for customers to buy really complex products or services which require making several choices and adjusting multiple parameters to choose between thousands of combinations? And I am not talking here about selecting a color and size which you can quickly solve with variants.

A configurable product is a product that customers can change, configure, and personalize before it is purchased. Β If you can master the implementation of ecommerce for configurable products, there is no real limit on what you can sell online. Let us look at examples across different industries.

Let’s start with the most straightforward product – a t-shirt. In most cases, it is enough to let customers select a variant by picking a size and color. However, if your business sells corporate ware, you should allow a buyer to customize a t-shirt by adding a company logo, text, and an image.


And DIY stores, like HomeDepot in the US, sell many configurable products, for example, custom vanity tops or custom-built closets.Β 

Configurable product DIY

TicketMaster sells tickets to concerts and sports events, and customers need to pick a date of performance and then seats.

Configurable product example

It is even more challenging in B2B. For example, MISUMI is a manufacturer and distributor that supplies parts for various industries, including automotive, medical equipment, and others.

It has so many configuration options that it is impossible to have all these options presented in a catalog as product variants. A configurable product is the only way to implement it.

Configure fastener –

configurable products in B2B

There are no limits on what types of products businesses can sell online. Have a complex product to sell – build a configurator.

Enroll in the course Digital Commerce for B2B Business to learn how to sell complex products online.

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