In B2B, eCommerce pricing varies per customer and is quite often defined by pre-negotiated contract agreements.
Business-to-business sites require complex pricing rules and integration with customer records, among other things, to provide tailored shopping experiences clients desire.
Complex pricing allows businesses to set different prices depending on a customer’s details. For example, most companies offer retail and wholesale prices for items regardless of volume.
Businesses juggling different clientele and discounts may need even more complex pricing.
Companies can tier customers into different groups in this scenario, assigning unique pricing to each.
Customers will be shown the price based on their assignment when they enter their accounts.
The same can be done for discount codes.
To learn more about B2B prices, enroll in an online course, Digital Commerce for B2B Business
