There are multiple sources of customer data that you can use.
In many cases, the site is the primary channel for customer interactions. Web analytics allows you to collect demographic and location data, along with behavioral and engagement data.
You can get a lot of insights from customer interactions on social media. In addition to basic metrics to measure engagement (likes, shares, comments), you can utilize each social media platform’s analytical capabilities. To understand general customer sentiment towards your brand and products, you can invest in online reputation management.
The tracking pixel is the most popular way of tracking customer behavior and activities. It is a small piece of code added to the website or email that records customers’ activities, like visiting a landing page or opening an email.
Customer registration data that you collect when customers create an account with your website or mobile app.
Surveys and product reviews offer an excellent way to understand your customer preferences, interests, and attitude toward your brand.
Analyzing customer support requests helps understand the challenges customers face when interacting with your digital channels or your products. That data offers insights on how to improve customer experience.
Analyzing customer orders through all channels gives valuable insights into business performance and customer preferences.