TRAINING HELPED HUNDREDS OF PROFESSIONALS TO MASTER ECOMMERCEΒ 
New Course – AI in Ecommerce for Business Success

πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“Multiple ways to capture customer data in Ecommerce

Multiple ways to capture data about your customers in Ecommerce

There are multiple sources of customer data that you can use.

In many cases, the site is the primary channel for customer interactions. Web analytics allows you to collect demographic and location data, along with behavioral and engagement data.

You can get a lot of insights from customer interactions on social media. In addition to basic metrics to measure engagement (likes, shares, comments), you can utilize each social media platform’s analytical capabilities. To understand general customer sentiment towards your brand and products, you can invest in online reputation management.

The tracking pixel is the most popular way of tracking customer behavior and activities. It is a small piece of code added to the website or email that records customers’ activities, like visiting a landing page or opening an email.

Customer registration data that you collect when customers create an account with your website or mobile app.

Surveys and product reviews offer an excellent way to understand your customer preferences, interests, and attitude toward your brand.

Analyzing customer support requests helps understand the challenges customers face when interacting with your digital channels or your products. That data offers insights on how to improve customer experience.

Analyzing customer orders through all channels gives valuable insights into business performance and customer preferences.

Read alsoΒ πŸ‘©β€πŸŽ“πŸ›’πŸ‘¨β€πŸŽ“Making sense of Customer Data in Ecommerce

Fit learning Ecommerce into your busy schedule with Microlearning posts. Subscribe to receive weekly updates 

Ecommerce Training for You and Your Team

Ecommerce training

Increase Revenue

Increase revenue by learning & adopting Ecommerce best practices

deliver faster

Faster implementation driven by knowledge

reduce cost

Save money by implementing the right solutions from the start and avoiding rework

Courses for Professionals Building Ecommerce of Tomorrow

B2C Ecommerce

Digital Commerce for B2C Business

B2B Ecommerce free training

Digital Commerce for B2B Business

Learn how to implement best customer experience in B2B Ecommerce

Mastering CX in B2B Ecommerce

Ecommerce training by Michael Vax

Fit learning Ecommerce into your busy schedule with Microlearning posts.
Subscribe to receive weekly updates.

Your data will never be shared with anyone else