The explosive growth of digital commerce across all markets and industries led to a common challenge. Many businesses are expanding their Ecommerce initiatives while others are starting new ones. Businesses need more people with Ecommerce Expertise, but the true mastery of Ecommerce takes many years of practical, hands-on application. Thus it is not surprising that the rapidly growing demand for Digital Commerce skills has created a skills gap and made it challenging to staff digital transformation projects. Companies need to move fast but are slowed down by the lack of in-house experience.
It’s fair to say that the skills shortage is not a new phenomenon; however, it has been exacerbated by COVID-19. As the pandemic accelerates the rise of the digital economy, companies need to ensure that their entire workforce is ready to maximize the value of technology. It is essential not to limit Ecommerce knowledge to the IT department. To succeed, your entire company needs to embrace a Digital Commerce mindset. Ecommerce functionality and best practices need to be understood on all levels and in all parts of the business.
There are three ways to close the skill gaps: hire, train, add contractors.
Hiring new experienced staff needs to be done when you lack specific digital expertise. However, given the current market condition and that every business is competing for the same people, hiring will be slow and expensive. You can also get the missing knowledge by using consultants from an implementation partner or an agency. That helps to close the gap quicker, but it is even more expensive, and knowledge does not stay in the company.
And your third option is to invest in upskilling and training your internal team.
The truth of the matter is that you need to use a combination of all three approaches. Add experienced new people who have seen and done it before, utilize the services of implementation partners, and invest in increasing knowledge of Digital Commerce across your entire organization, not just the IT group. Most ecommerce businesses require a range of individuals with a wide range of skills.
Knowledgeable and experienced people ensure the success of any project. By building up knowledge, you increase revenues by implementing best practices and improving customer experience and the efficiency of backend operations. You will deliver results faster and with less effort by doing things the right way and avoiding costly rework.
Unfortunately, when it comes to Digital Commerce training, businesses have somewhat limited options. There is plenty of basic Ecommerce training for small businesses that are just starting their Ecommerce journey. These courses are typically short and do not provide enough depth for large businesses with sophisticated Ecommerce requirements. There are also many technical training options for developers. Some Ecommerce software providers also offer online courses but usually limit their training to the narrow set of functionalities defined by their own commercial products. These courses may be suitable if the attendee is looking for a specific form of upskilling, such as becoming a Magento developer. However, this focus on a single platform or service means that a limited number of learners benefit from them.
CommerceIsDigital was created to address that problem. For more than 20 years, I led the development of innovative Ecommerce platforms and helping customers to move and grow their business online. That experience gave me a unique insider view of how Ecommerce has evolved from a niche industry for online retailers to a cornerstone of every modern business. I transformed that expertise in Digital Commerce training to help companies of all sizes implement digital commerce initiatives and upskill their teams.
The unique vendor-independent courses provide an expert-level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business. It covers the main building blocks of any ecommerce project. It teaches students about the difference between B2C & B2B commerce, traditional and emerging digital channels, how to design digital catalogs, explore different pricing and merchandising strategies, and create a great customer experience.
The course uses hundreds of Ecommerce examples from different businesses and industries to teach best practices and give a structured approach to planning and executing innovative Ecommerce projects. It provides a systematic understanding and, at the same time, gets learners inspired to develop their ideas. The training is designed for professionals involved in defining, planning, implementing, and operating digital commerce initiatives.
It is Ecommerce training for product and project managers, business analysts, entrepreneurs, business and technology leaders, and other members of digital transformation teams involved in planning, implementing, and operating Ecommerce programs.
For people new to the Ecommerce field, it is an excellent introduction to the field of digital commerce. While for people who have had some experience with Ecommerce before, it offers more advanced training that helps to organize their knowledge in a structured way, fills the gaps, and points out the crucial new demands and technology trends that have developed in the last years.
Go to https://commerceisdigital.com/training/ to read more about training that is offered, see course content and feedback from learners.
In a rapidly changing technology area such as ecommerce, all those involved will inevitably be undertaking some form of continuous training or improvement. That is essential to keeping up to speed with the skills required to perform a job effectively and efficiently. Upskilling is often a crucial part of any productivity improvement plan. Improve in-house skills to take greater control of ecommerce and digital marketing.
What Others Say
Disclaimer: I have been working with Michael at Spryker, so I might be a bit biased and my expectations were quite high. After I had the pleasure to participate in Michaels courses, I can state, that I only can recommend it to everyone, who wants to get a deep overview and insights. Michaels trainings are soaked with hands-on-experience, real-live examples and usecases and touch all aspects of digital commerce. You want to “become great at Digital Commerce Implementation”? Then these trainings are for you.
Director Project Management, Spryker
Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. Following the eCommerce canvas has been incredibly helpful to me to map and structure business capabilities and provide more value to our customers
Senior Team Manager - Client Success Management at Cleverbridge
This course offers great insights into the details and challenges of the current e-commerce landscape. For beginners, it is an excellent introduction into the field, while for experts, it points out the crucial new demands that have arisen in the last years. 5 of 5 stars.
Principal Program Manager, Spryker
I truly enjoyed the course and got a chance to expand my knowledge. It is a perfect combination of big experience and endless curiosity for e-commerce. It will do both, help to form a bigger picture and envision the possibilities of your commerce tools, and point at small important details you might not know about yet. My biggest recommendations for everyone, who has a goal to transforms their business
Partner Success Manager, Spryker