Cutting through Ecommerce Vendors Jargon – Iconographic

Headless, API first, microservices, composable, modular, composable, PBC (packaged business capabilities), head for headless. A mix of technical and business terms, confusing as hell.  And then on top of it, we have the hosting in the cloud to consider – cloud-ready, cloud-based, SaaS, PaaS, … .

I was advising several investment groups recently on the state of the Ecommerce vendors market and was getting questions like:

  • Can you compare headless commerce with monolithic commerce?
  • Are cloud-based systems headless?
  • What’s driving the shift from Monolithic to APIs?

These very intelligent people are asking meaningless questions because, as the industry, we achieved total success in confusing everybody.

So let’s try to explain the industry jargon fog in layperson terms.

The first thing first, there is always more than one dimension to consider. For example, a system can be both headless and monolith, it can have its own pre-integrated head (storefront) and an API to be used as a headless system. A system can be cloud-based and doesn’t offer public API, or a SaaS system can be a monolith. An Ecommerce platform can be both modular and not based on microservices.

Every Ecommerce platform needs to be analyzed separately from three different perspectives:

  1. storefront technology (headless)
  2. modularity
  3. running in a cloud

Let’s get some clarity with the iconographic below. I am simplifying some technical concepts on purpose to make them understandable to a non-technical audience

For a larger iconographic image, download a PDF version.

Digital Commerce Training

Digital Commerce for YOUR Business

This course gives a comprehensive overview of the essential digital commerce disciplines, with practical tips to get your Ecommerce project to the next level. It will provide you with an expert level understanding of the Digital Commerce domain and the skills required to define and implement a successful digital commerce roadmap for your business. The course is based on Digital Commerce Canvas and covers the main building blocks of any Ecommerce project. It uses hundreds of digital commerce examples from different businesses and industries to teach you best practices and give you a structured approach to the digital commerce roadmap.

Digital Commerce for Retailers

This course is a deep dive into critical disciplines of digital commerce for retailers. You will learn how to implement a true omnichannel experience that blurs boundaries between online and physical retail. The training gives you a set of powerful tools and techniques to personalize all steps of a customer’s journey. You will discover how to implement omnichannel fulfillment with Click & Collect, product discovery online & in-store, and advanced merchandising & searchandising techniques.

Digital Commerce for B2B

This advanced course will deliver the knowledge you need to implement Ecommerce functionality for B2B business. It explores best practices, tools, and techniques to create the customer experience optimized for productivity and support online sales of complex products and services. You will learn how to implement a purchasing process that supports collaboration and complex workflows. You will get insights into developing backend integrations and how to use online commerce to empower the internal sales team.

Share on linkedin
Share on twitter
Share on email
Share on facebook
Share on xing

Leave a Reply

Your email address will not be published. Required fields are marked *

Digital Commerce Training for You and Your Team

Join

 to get the latest updates, exclusive course offers, and new blog content

Your data will never be shared with anyone else

Subscribe

to get updates, subscriber-exclusive offers, and new blog content!

Your data will never be shared with anyone else