Helping businesses gain Ecommerce Expertise with Training and Advice

Become the Expert in B2C & B2B Ecommerce

Increase Revenue

Adopt Ecommerce best practices and the latest trends

deliver faster

Implementation driven by knowledge

reduce RISK & cost

The right solutions from the start to avoid rework

Courses for Business Leaders, Managers, Marketers

Ecommerce course for business leaders

B2C Ecommerce Training for Business Leaders

This unique course will give you a thorough understanding of the Digital Commerce domain, business models, channels, and the skills required to define and implement a successful eCommerce strategy for your business. Unpack the complexity of online stores, social media, influencers, advertising, and the intricate dance of digital marketing. Learn best practices in building a successful eCommerce organization, different ways to structure the team, hire and train talent, and choose the right agency The course demystifies eCommerce tech jargon for non-technical professionals and explains technology choices.

B2B Ecommerce training for business

B2B Ecommerce Training for Business Leaders

Master B2B Ecommerce with the course designed for business leaders, managers, and marketers. Gain a robust understanding of B2B eCommerce fundamentals, empowering you with digital commerce skills and knowledge of best B2B practices and digital marketing. Learn to optimize the customer experience for productivity, enhancing online sales of complex products and services. Explore the best strategies for building a successful eCommerce organization, including team structures, talent acquisition, and agency selection. The course demystifies eCommerce tech jargon for non-technical professionals and explains technology choices.

Mastering AI for Ecommerce Success free course

AI-Powered Ecommerce, Elevating Customer Experiences, Optimizing Operations.

The course includes an in-depth analysis of AI use cases in ecommerce, enabling participants to gain practical insights from real-world examples. You will learn how AI can revolutionize customer experiences, optimize sales and marketing strategies, automate inventory management, and personalize product recommendations. Leaving behind the media buzz, you get understanding of the principles behind AI and the opportunities it offers in eCommerce to make informed decisions and leverage these technologies for strategic advantage.

Courses for Professionals Building Ecommerce of Tomorrow

B2C Ecommerce

Digital Commerce for B2C Business

This unique course will give you an expert-level understanding of the Ecommerce domain and the skills required to define and implement a successful digital commerce roadmap for your business. The course covers all the main building blocks of any ecommerce project. Learn how to implement an omnichannel solution, design a digital catalog, help customers to discover your products, explore different pricing and merchandising strategies, and optimize search, checkout, payments, order management, and self-service.

B2B Ecommerce free training

Digital Commerce for B2B Business

The course explores in great detail all aspects of B2B Ecommerce implementation. It empowers you with digital commerce skills, knowledge of best B2B practices, and approaches to selling products or services online to other businesses. It teaches how to create a customer experience optimized for productivity that supports online sales of complex products and services. Learn B2B customer journeys, how to empower sales teams with digital tools, implement custom pricing, and many other B2B-specific Ecommerce features.

Learn how to implement best customer experience in B2B Ecommerce

Mastering Customer Experience in B2B Ecommerce

Learn how to optimize your site for productivity and great Customer Experience (CX) using B2B-specific functionality. Key topics covered include customer onboarding, price, and inventory visibility, helping customers discover products, optimizing self-service functionality, and delivering personalized service. Learn the tools and strategies to transform your online sales process, build customer loyalty, and drive long-term success.

Custom Training for Teams and Organizations

Group training Ecommerce customized for your needs

Group Training Customized for your Business

Every Ecommerce project is different. For customers who need to train an internal team, I create a custom learning plan focusing on the Ecommerce functionality required for your implementation. The training program is tailored to your business and requirements.

Enterprise license for Ecommerce training

Enterprise License for Ecommerce agencies and large IT teams

Enterprise License is the Best for an organization with a large team dedicated to Ecommerce implementation and operations.
All employees of the company get unlimited access to online courses.

Design Your Own Training

License CommerceIsDigital training materials to use in your own courses.
This option is the Best for Ecommerce agencies and software providers with existing training infrastructure who wants to offer Ecommerce training to their employees and customers.

What Course Participants Say

Octavian Dumitrescu

CEO, CustomSoft

Online training from CommerceIsDigital is must-have for any organization involved in the implementation of Ecommerce Initiatives. Deep knowledge and understanding of digital commerce it provides are invaluable. If you are an agency providing Ecommerce services, all your employees will benefit from getting an expert level understanding of the Digital Commerce domain. I especially recommend using this course for onboarding new members of your team.

At CustomSoft we achieved great results by incorporating the online courses in the onboarding process for employees in different roles - sales, project managers, developers, and others.

Lily Kriegs

Senior Team Manager - Client Success Management at Cleverbridge

Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. 

Egle Ragauskaite

Partner Success Manager, Spryker

I truly enjoyed the course and got a chance to expand my knowledge. It is a perfect combination of big experience and endless curiosity for e-commerce. It will do both, help to form a bigger picture and envision the possibilities of your commerce tools, and point at small important details you might not know about yet. My biggest recommendation for everyone, who has a goal to transforms their business

Who is the Training for

Ecommerce Advice & Consulting

Ecommerce roadmap

Roadmap Question?

Book a free clarity call to discuss your Ecommerce Roadmap
Together we'll discuss:
- What you'd like help with
- Your Ecommerce goals
- How I can help you
- What we'll cover in consulting

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CX Audit B2B Ecommerce

Customer experience (CX) is the customer’s overall perception of your brand based on all the interactions they’ve had with your business in all environments.
With B2B customers becoming more demanding, the experience you provide on your site can either make or break your relationship with your customers.
During the audit, we will evaluate customer experience from onboarding to finding the right products to placing an order to post-order support, and you will get recommendations on how to improve CX using the latest B2B Ecommerce techniques.

Roadmap Discovery Workshop

The goal of the interactive workshop is to help companies to discover the Ecommerce functionality required for their business. It is based on the Digital Commerce Canvas framework and helps to define Digital business strategy and create a realistic implementation plan that aligns business needs with technology requirements. You will get recommendations on best practices, advice on new industry trends that benefit your business, and discover new opportunities to increase online revenue.



Michael has been instrumental in building out the market-leading Commerce functionality of SAP Hybris across numerous industries.

He is an Ecommerce veteran with unique insider knowledge of the Ecommerce domain and the latest technology and business trends.

Moritz Zimmermann

Co-founder & CTO of Hybris (SAP Customer Experience)



Michael is an experienced and knowledgeable product and digital commerce expert. With deep understanding of the software vendor side as well as customer challenges he can perfectly connect the dots and build complex, sophisticated products to address those needs. Michael can work in cross functional high performance teams and was instrumental in bringing some of our key products to market. He is broadly interested in new technologies, products and approaches.

Boris Lokschin

CEO at Spryker Systems

We have engaged Michael to review BetterCommerce capabilities and help to tune up its market positioning and future roadmap. Michael has exceptional knowledge of the Ecommerce domain and the industry. The structure and rigor that he brought to the project were invaluable. I have no hesitation in recommending him for his expertise, the focus he had on our needs, and his ability to engage effortlessly with stakeholders at all levels of the business. He works fast and delivers results.

Vikram Saxena

Founder | CEO BetterCommerce – Headless Commerce for mid-market retailers

Zolemba is a leading manufacturer of not only ever-popular blank labels suitable for a wide range of sectors, however, also in custom printed labels. Zolemba requires in-depth complex and unconventional e-commerce specifications. We have engaged Michael to analyze our needs and advise recommendations on a new e-commerce platform and strategy.

Using his well-structured Digital Commerce Canvas methodology Michael has helped us to define our Digital Strategy, meanwhile recommending best practices that benefit Zolemba’s business. Michael has an encyclopedic knowledge of Digital Commerce. I highly recommend him to any company looking for commerce innovation.

Marthijn Kieneker

CEO, Zolemba

We needed to define business and technical requirements for Ecommerce functionality for the Unfurl restaurant cloud platform. Using his encyclopedic knowledge of Digital Commerce, Michael defined the platform architecture and provided recommendations on the technology stack, including best-of-breed commercial and open source components. His Digital Commerce Canvas methodology helps any business sharpen its Ecommerce vision and develop a roadmap that fits its unique business requirements.

Michael Minkevich

CEO of Unfurl - A Virtual Food Hall

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About me

Ecommerce expert, Michael Vax

My name is Michael Vax, and I created this course to help businesses to plan and manage their digital initiatives. I am an Ecommerce industry veteran with 30 years of IT experience, including more than a decade as an executive leading the development of top enterprise Ecommerce platforms and helping customers to move their business online working for such industry leaders as Hybris (SAP), Spryker, and Elasticpath. 

That experience gave me a unique insider view of how Ecommerce has evolved from a niche industry for online retailers to a cornerstone of every modern business. Over these years, I had opportunities to develop eCommerce solutions catering to various industries, encompassing retail, manufacturing, grocery stores, restaurants, telecommunications, finance, travel, and direct-to-consumer businesses.

Having worked closely with many clients, I realized that in many organizations, the success of digital initiatives is hindered by the lack of eCommerce proficiency and knowledge. To address this challenge in 2019, I founded CommerceIsDigital with a clear goal to create comprehensive training programs tailored to professionals implementing B2C and B2B eCommerce initiatives, effectively addressing this pressing skill gap.

These programs helped hundreds of professionals to become experts in digital commerce.

I am a regular speaker on podcasts and industry events and write extensively on eCommerce best practices and the application of artificial intelligence in eCommerce.