Ecommerce training and consulting for businesses building 
Commerce of Tomorrow


The rapidly growing demand for Ecommerce experts makes it challenging to staff digital transformation teams.

Close the digital commerce skills gap with innovative training, and don’t be slowed down by the lack of in-house expertise!


All Commerce is Digital!

Discover how to apply the best Ecommerce practices to your business and move beyond the limitations of legacy systems. Develop Digital Commerce Vision & Strategy to delight customers and grow the business.

Digital Commerce Canvas

The Digital Commerce Canvas takes the business canvas approach and applies it to the world of digital commerce.

Well-structured, top-down methodology to discover, describe, and highlight your Ecommerce project’s most essential elements.



Michael has been instrumental in building out the market-leading Commerce functionality of SAP Hybris across numerous industries.

He is an Ecommerce veteran with unique insider knowledge of the Ecommerce domain and the latest technology and business trends.

Moritz Zimmermann

Co-founder & CTO of Hybris (SAP Customer Experience)



Michael is an experienced and knowledgeable product and digital commerce expert. With deep understanding of the software vendor side as well as customer challenges he can perfectly connect the dots and build complex, sophisticated products to address those needs. Michael can work in cross functional high performance teams and was instrumental in bringing some of our key products to market. He is broadly interested in new technologies, products and approaches.

Boris Lokschin

CEO at Spryker Systems

Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. Following the eCommerce canvas has been incredibly helpful to me to map and structure business capabilities and provide more value to our customers."

Lily Kriegs

Senior Team Manager - Client Success Management at Cleverbridge

We have engaged Michael to review BetterCommerce capabilities and help to tune up its market positioning and future roadmap. Michael has exceptional knowledge of the Ecommerce domain and the industry. The structure and rigor that he brought to the project were invaluable. I have no hesitation in recommending him for his expertise, the focus he had on our needs, and his ability to engage effortlessly with stakeholders at all levels of the business. He works fast and delivers results.

Vikram Saxena

Founder | CEO BetterCommerce – Headless Commerce for mid-market retailers

Zolemba is a leading manufacturer of not only ever-popular blank labels suitable for a wide range of sectors, however, also in custom printed labels. Zolemba requires in-depth complex and unconventional e-commerce specifications. We have engaged Michael to analyze our needs and advise recommendations on a new e-commerce platform and strategy.

Using his well-structured Digital Commerce Canvas methodology Michael has helped us to define our Digital Strategy, meanwhile recommending best practices that benefit Zolemba’s business. Michael has an encyclopedic knowledge of Digital Commerce. I highly recommend him to any company looking for commerce innovation.

Marthijn Kieneker

CEO, Zolemba

We needed to define business and technical requirements for Ecommerce functionality for the Unfurl restaurant cloud platform. Using his encyclopedic knowledge of Digital Commerce, Michael defined the platform architecture and provided recommendations on the technology stack, including best-of-breed commercial and open source components. His Digital Commerce Canvas methodology helps any business sharpen its Ecommerce vision and develop a roadmap that fits its unique business requirements.

Michael Minkevich

CEO of Unfurl - A Virtual Food Hall

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