Become Great
at Digital Commerce Implementation 

Get an expert-level knowledge of the digital commerce

Get advice on roadmap development, prioritization, and best practices

Use Digital Commerce Canvas framework to guide YOUR Ecommerce Initiative

Read the blog on a wide range of Digital Commerce topics and innovations


Digital Commerce Canvas framework and training developed by Michael Vax. Michael is an Ecommerce industry veteran who was leading the development of enterprise Ecommerce platforms at Hybris, Spryker, and Elasticpath. He has more than 15 years of experience in helping many customers innovate and move their business online.

To see how Michael can help you, please have a look at his training courses or contact him.

Training and consulting is designed


Product Managers & Business Analysts

You get a framework and knowledge to organize and prioritize requirements in a structured way and share commerce vision with business leaders and the development team. Digital Commerce Canvas helps to adopt industry best practices and avoid reinventing the wheel

Business Leaders

You get a clear picture of the digital commerce needs of your business, learn about proven practices from different industries, and use digital commerce canvas to analyze the competition

Technology Leaders

You use training to upskill your team and learn the best implementation approaches and design patterns.
The Digital Commerce Canvas provides you with a top-down approach to evaluating technology solutions. It gives you a quick snapshot of what a project looks like from a birds-eye perspective and a great way to align your team

Development team

The development team gets comprehensive training on the Ecommerce domain, uses standard terminology, and has a shared understanding of project scope and requirements



Michael has been instrumental in building out the market-leading Commerce functionality of SAP Hybris across numerous industries.

He is an Ecommerce veteran with unique insider knowledge of the Ecommerce domain and the latest technology and business trends.

Moritz Zimmermann

Co-founder & CTO of Hybris (SAP Customer Experience)



Michael is an experienced and knowledgeable product and digital commerce expert. With deep understanding of the software vendor side as well as customer challenges he can perfectly connect the dots and build complex, sophisticated products to address those needs. Michael can work in cross functional high performance teams and was instrumental in bringing some of our key products to market. He is broadly interested in new technologies, products and approaches.

Boris Lokschin

CEO at Spryker Systems



Michael’s structured and thorough approach helped us to define the roadmap for our complex B2B project. He worked effectively and proactively with stakeholders at all levels, gave us invaluable advice, and significantly improved decision-making. Michael’s deep knowledge of the Ecommerce domain will benefit any company working on complex digital commerce implementation.

Thomas Forkel

Product Owner, Wöhner GmbH & Co.KG

We have engaged Michael to review BetterCommerce capabilities and help to tune up its market positioning and future roadmap. Michael has exceptional knowledge of the Ecommerce domain and the industry. The structure and rigor that he brought to the project were invaluable. I have no hesitation in recommending him for his expertise, the focus he had on our needs, and his ability to engage effortlessly with stakeholders at all levels of the business. He works fast and delivers results.

Vikram Saxena

Founder | CEO BetterCommerce – Headless Commerce for mid-market retailers

Zolemba is a leading manufacturer of not only ever-popular blank labels suitable for a wide range of sectors, however, also in custom printed labels. Zolemba requires in-depth complex and unconventional e-commerce specifications. We have engaged Michael to analyze our needs and advise recommendations on a new e-commerce platform and strategy.

Using his well-structured Digital Commerce Canvas methodology Michael has helped us to define our Digital Strategy, meanwhile recommending best practices that benefit Zolemba’s business. Michael has an encyclopedic knowledge of Digital Commerce. I highly recommend him to any company looking for commerce innovation.

Marthijn Kieneker

CEO, Zolemba

Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. Following the eCommerce canvas has been incredibly helpful to me to map and structure business capabilities and provide more value to our customersAdd testimonial description here. Edit and place your own text.

Lily Kriegs

Senior Team Manager - Client Success Management at Cleverbridge