Creating a great ecommerce and digital strategy is crucial to the success of an online business. What I consider even more important, it to have a clear understanding of the possibilities and terminology in the teams to make this process more effective and innovative. I would recommend the course "Digital Commerce for YOUR Business" to any company planning their strategy, for eCommerce teams, eCommerce Managers, Online Marketing Managers, Customer Success Managers in the eCommerce industry, but also for decision makers looking to understand important things to consider. The value of learning from one of the most knowledgeable and experienced eCommerce strategists - Michael Vax - lies in systematically understanding and at the same time getting inspired to develop own ideas. Following the eCommerce canvas has been incredibly helpful to me to map and structure business capabilities and provide more value to our customers."

We have engaged Michael to review BetterCommerce capabilities and help to tune up its market positioning and future roadmap. Michael has exceptional knowledge of the Ecommerce domain and the industry. The structure and rigor that he brought to the project were invaluable. I have no hesitation in recommending him for his expertise, the focus he had on our needs, and his ability to engage effortlessly with stakeholders at all levels of the business. He works fast and delivers results.

Zolemba is a leading manufacturer of not only ever-popular blank labels suitable for a wide range of sectors, however, also in custom printed labels. Zolemba requires in-depth complex and unconventional e-commerce specifications. We have engaged Michael to analyze our needs and advise recommendations on a new e-commerce platform and strategy.

Using his well-structured Digital Commerce Canvas methodology Michael has helped us to define our Digital Strategy, meanwhile recommending best practices that benefit Zolemba’s business. Michael has an encyclopedic knowledge of Digital Commerce. I highly recommend him to any company looking for commerce innovation.

We needed to define business and technical requirements for Ecommerce functionality for the Unfurl restaurant cloud platform. Using his encyclopedic knowledge of Digital Commerce, Michael defined the platform architecture and provided recommendations on the technology stack, including best-of-breed commercial and open source components. His Digital Commerce Canvas methodology helps any business sharpen its Ecommerce vision and develop a roadmap that fits its unique business requirements.